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The publisher of the benchmark platform for IT department steering is stepping up its development in France and abroad.
Abraxio, the Lyon-based publisher of a benchmark solution for IT department steering, announces the arrival of David Weinling as Marketing Director. He joins the management committee with the mission of strengthening brand commitment, supporting the company’s growth in France and abroad, and accelerating the acquisition of new customers.
With over 10 years’ experience in strategic marketing and B2B SaaS, he has steered marketing functions within fast-growing tech companies. His entrepreneurial profile is a plus in the context of Abraxio’s strong development.
“I’m delighted to be joining a company where performance rhymes with goodwill. Abraxio operates in a fast-growing market and has a unique position at the heart of IT performance steering issues. Joining the team at this key moment in its development is a great opportunity to accelerate an already well-structured and successful marketing strategy”, says David Weinling.
“David’s arrival at the head of our Marketing team marks a new stage in our growth trajectory. His expertise will enable us to strengthen our proximity to all CIOs in France, develop our partnership approach and accelerate Abraxio’s international development. “says Adrien Coussa, Abraxio’s Managing Director.
A marketing management career serving hyper-growth tech companies
Before joining Abraxio, David Weinling worked as Marketing and Communications Director in B2B SaaS environments, notably at Tenacy (Cybersecurity) and Klaxoon (collaborative working). There, he steered the Deployment of the marketing function, the development of brand awareness, acquisition strategies, CRM and partnerships.
In a context of strong acceleration, Abraxio now has 450 client IT Departments and 9000 daily users. In recruiting David Weinling, Abraxio is strengthening its marketing function and acquiring the Resources it needs to meet its ambitions, both in France and internationally.